Typography TLDR
When to use Which Type of Font
From this great video (opens in a new tab)!
-
Serif/Roman Fonts/Slab Serif
- Traditional and Timeless
- Do not use for modern things
- Ex: Weddings, Lawyers, Serious Stuff
-
Sans Serif
- Modern Feel
- Removed Decoration present in Roman
- Variable Sizing Weights Help a lot
- Easy to read, thus use for public facing utils
- Key word for searches - modern sans serif/geometric/rounded
-
Display TypeFace
- FOR LOGOS!
- Designed for Uniqueness
- For Small Chunks of text to stand out
-
Script TypeFace
- Refined, Subtle and Elegance (for a logo):
- Romantic, Restaurant
- Quite eclectic
-
Handwritten TypeFace
- Silliness/Playful
- Designer writes out the font in their handwriting
-
Monospace TypeFace
- Code/Programming